Fake Friends and Followers. 

Approximately one month ago I was approached by a mother of an Artist asking for assistance.  The mother did not want management for her daughter as she had a previous relationship with a former manager that did not appear to go so well. 

The mother told me her daughter had a great following on social media.  So, I reviewed her social media.  It was what I expected for a young Artist with four or five YouTube Videos and a single until I checked one social media account.  She had one to two thousand followers except for one account that had 250,000 followers.  The Mother told me these were real followers.  That caught my eye.  I asked the mother for additional information.  She showed me where the followers were from.  Most of the followers were from outside of the United States.  

To make a long story short I told her that I believed these to be fake or purchased followers.  I do not think that the mother or daughter did this as the mother appeared to be surprised and I believe she would not have given me that information.  

If you are considering “buying” followers to boost your social media statistics, do not do it.  If you have purchased some, I would advise you to delete them immediately.  Anyone you are hoping to attract (Record Label, Management, Publishing Deal, etc.) will immediately see through this and think that you are trying to be unscrupulous, and or deceitful. 

Great music, talent, and hard work will bring you an honest group of followers and loyal fans.

Ten reasons why you need a Music Website. (From Bandzoogle.com) 

With social media and streaming services easily accessible, you may have a great online presence already. So why do you need a website to stand out as a musician? 

Having your own music website appears professional, signaling to industry experts that you take your music career seriously. It is also a space that you own and control, which makes it the best way to build authentic relationships with your fans. 

Here are ten reasons why you should have a website as a musician: 

1. Industry and media expect to find your website 

Industry experts point to a dedicated website when asked how they prefer to access your music and learn more about you as an artist. Make a music website so that journalists, bloggers, and talent buyers know you are a serious musician. 

2. You own the experience 

With a music website you both create and control the content. Everything about you is in one place. This makes it easy for someone to help promote your music and understand who you are as a musician. You can create branding with a website design - it will set you apart and highlight your vibe. 

3. It is more permanent than social media 

Facebook, Instagram, and TikTok are great platforms to promote your band and your music. However, a website is permanent and not subjected to changes in algorithms or buy-outs. You are not at the mercy of paid posts or low organic reach. You can direct anybody, at any time, to visit your website. Additionally, not everyone in the music industry is on Facebook - those people can still visit your website. 

4. Show your band's unique personality 

A website can be anything you want it to be. You can base your website design on your latest album artwork or set a visual tone that reflects the vibe of your music. You can get as personal as you would on social media with blog posts or photos. Compelling website content that shows off your music is the reason fans will keep returning. 

5. Sell music and merch to fans 

Over the course of the pandemic fans turned to online purchases of music and merch to show support for their favorite artists. If you have started to build a fanbase, be sure to add merch and music to your website. Sales of music and merchandise through your website is one way to make additional money. 

6. Add an EPK to your website 

Any booking agent or promoter will check out your website before booking you for a show. You can use this to your advantage by highlighting your best work and including your most recent music and videos in an EPK directly on your website. You can also use your EPK to garner press for an upcoming album or single, or to reach out to radio stations. 

7. It is good for organic SEO 

With your own music website, you can add text to your pages that mentions your artist’s name and your latest music. You can choose a custom domain, based on your artist or band name. As a result, Google will match your band keywords (album titles, tracks, band members, etc.) to your website. Having your music website come up in top search results gives it more authority than a social media account. 

8. It is one of the best ways to build your mailing list  

Reaching fans by email is still one of the best ways to create direct-to-fan connections. On your website you can offer a free track download in exchange for an email address, to build momentum with your list. Staying connected regularly by email is an excellent way to promote your upcoming releases, tour dates, and crowdfunding campaigns. 

9. Gain insight into fan data 

Below the dazzle of your website exists data to help you make informed decisions and to get to know your fanbase. 

10. You have complete control 

Your website is your very own hub online, to post and curate any content you would like. Take advantage of this space by making a website that embodies your sound and speaks to your audience. Use your website to create authentic relationships with your fans to see you through your next career move, be it a new single, a video, a competition, or a tour. 

If you are serious about your music career, you will want to invest in a music website. As a homebase, it is your one-stop shop on the web - add your music, bio, merch, press kit and more, within your own unique design. Your custom website will boost your professionalism with music industry specialists and with fans alike.

Answer to my number one Question. 

I am always asked, "As an Artist; what should I do first?"  Well, after making great Music complete the list below.

 

ARTIST CHECKLIST 

Website and social media.  Same brand name. 
Update biographies 
Update photos 
Collect all metadata 
Register with a PRO 
Register song catalog with PRO 
Register with SoundExchange 
Register Copyright of songs 
Split Sheet Agreement collection and filing 
Collect forms of Artist’s Contact Information (Telephone, addresses, E-mails, Socials) 
Collect Emergency Contacts 
Collect usernames and passwords for all aggregators, accounts 
Form LLC 
Create Bank Account 
Trademark band name/logo 
Create calendar for next twelve to eighteen months 
Create budget for next six months 
Create six-month, twelve-month, two-year plans 

Branding 
Gigs 
Sponsorships 
Marketing and promotion

Manager or CEO? 

If you are an Independent Artist and have poured the Foundation for your Music Career, you are now a business.  So instead of a Manager, hire a CEO!  Think about it. . .

Thanksgiving 

Thanksgiving was a few days ago. Here are some things that I am thankful for: 

A God of love, forgiveness, mercy, and grace. 

A family that is still together after trials and tribulations. 

A wife that loves me even with all my faults. 

A son that is in the military. 

A son that is still in school. 

Current clients. 

Former clients. 

Employment. 

Music.

Website 

It never ceases to amaze me the Artists that will tell me that they do not need a website!  A website is your electronic billboard.  Your electronic business cards!  Every piece of material that you have (including social media) should link back to your website!  Your website should contain music, videos, merchandise, upcoming gigs, blog, Electronic Press Kit, etc. 

Do not fall into the trap that Facebook, Instagram, TikTok, etc. is all you need.  You could be banned from those social media giants in an instant for no reason.  Or they could go out of service for a while as they have done.  A website is yours.  Others own Facebook and Instagram. 

Some social media sites are free, and a website costs you money.  That is correct, but you get what you pay for. 

If you need help, let me know. 

*Please remember.  If you do nothing today, you will be in the same situation tomorrow.

Responsiveness 

I am guilty of this, but it should not be tolerated. What is it? It is not responding to correspondence. If someone sends you an e-mail, leaves you a voicemail, or even sends you a letter, please respond. Even if you cannot do what the correspondence is asking or cannot assist someone in their endeavors, let them know. When you ignore correspondence or do not return a telephone call, it is a sign of rudeness and unprofessionalism. Even if you respond that you will respond later, do it. If you are too big of an organization not to return correspondence personally, hire someone to do it. Someone once told me that success is measured in the follow-up! Remember that there is never an excuse to be rude.